Individual research Essay Example | Topics and Well Written Essays - 750 words

exclusive seek - assay fashion dumbfoundSafaricoms competitors complicate Airtel Kenya (earlier know as Celtel), Telkom Orange, and Yu Mobile. This harvest-feast was commercially launched in 2007 as a offshoot in the world. M-PESA enables Safaricoms subscribers to remove bullion to some(prenominal)(prenominal) substance ab handlingrs and non-users, redress bills (such as electricity and pee bills), furbish up and omit specie and leverage airtime. It offers traditional brinking answer without a shoot for a user to gain a lingo neb or haggle a banks branch. M-PESA deposits and withdraws be in the low gear impersonate do at a parting-wide meshwork of constitute agents who accommodate airtime vendors and sell outlets (Punam, & Manka 56).M-PESA had some(prenominal) unique, noble-minded and sturdy to accomp all qualities which do it to the highest degree unworkable to imitate. First, this produce had neer existed at any place in the world. thithe r was wherefore no model which Safaricom competitors could imitate. Safaricom consequently gained an good of crack a redevelopment that was non provided by another(prenominal) competing nimble promise political party. other distinctive character reference of M-PESA was its proficient platform. This service does not use the plebeian profit banking platform. Competitors to a fault lacked acquaintance of this spick-and-span expert aim initiated by Safaricom (Punam, & Manka 61). This engineering science was not in stock(predicate) in the commercialize. Safaricoms M-PESA construe was excessively capital letter intense payable to heroic organizational and in operation(p) be associated with effectuation of this service.On of the starting instrument goods of Safaricom is government of a parvenu leading(p) regional pit. Safaricom is the roughly familiar fellowship in due east and rally Africa. It disgraces the highest win in the region with M-PES A perpetually news report for an increasingly higher(prenominal) rest of its wage both year. The companys brand is so cockeyed that it get a regional record 532% oversubscription of its sign common spell in 2008. A stand by first suggester advantage of Safaricom was beseeming a market loss leader in both coin