Google Case Study

I.History The develop manpowert of Googles chase technology began in January 1996 by two Stanford University computer science graduates students; Larry Page and Sergey Brin. These two work force collaborated to earn a search locomotive engine in which they called BackRub, the pull ahead is because of its ability to rate Web sites for relevancy by examining the weigh of back contacts pointing to the Web site. BackRub would then be renamed Google, which was link to the mathematical term googol, which represented the numeral 1 followed by 100 zeros. The adoption of the radical name reflected their mission to ponder a guaranteemingly infinite amount of information on the Internet. In 1998 a Stanford professor arranged for the two to infer an investor that would help take Google to the next level. The investor wrote a check for $100,000 and from at that place Google Inc., and then gathered over $ 1 million dollars from family and friends by the end of September 1998. Google had the capability to grow with the skills and expand in the search engine market. Google used its vast cash reserves to make strategic acquisitions that might lead to the development of rude(a) Internet applications offering advertising opportunities. Google earthly concern is ace of the enlargedst innovations which came from the acquisition of a play along called Keyhole, a digital mapping comp any.

Google Earth and Google Maps, allowed Internet users to view satellite images of any location in the world. Google in like manner expand its Web site features for email, calendar, and Web- based document and spreadsheet applications.! Google also was able to create an alliance with Yahoo, which is the a high supply search engine company. II.Analysis and Evaluation Google is atop of the search industry. Above is a elude that shows Googles position in the search engine industry. Google is in first place followed by Yahoo. As you can see above Google is the only company that had a positive profit in the percentages. Google has a large margin...If you want to get a full essay, order it on our website: BestEssayCheap.com

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