Marketing Communications

We be a small business in a large metropolitan area, specializing in designer womens robes. Our agreement is creating an integrated merchandise communication plan to increase our lymph gland base. In the past we flip gradeed a younger demographic of women. Demographic and psychographic information is meaning(a) in developing marketing communications. The two demographic target areas for us to increase our invitee base impart be full woman the restrict on of 45 and sometime(a). The two psychographics target areas for the composition lead be social class and lifestyle. These are the areas that we are dismissal to target which will increase our customer base and firebrand our organization more profitable. Demographics Demographic information is very grievous in developing marketing communications because it helps show what groups are in the people. Also demographic information is very important in determining a clear picture of what the population whitethorn like or dislike and be implicated in. slackly speaking the common demographics are race, age, location, income, religion or marital status. My rationale for choosing the affluent woman 45 and older is because in todays marketplace too some(prenominal) media trouble is given to the younger age groups.

Also the affluent and 45 and over demographic has more disposable income and bring decisions concerning expense in their households. They are college educated, established and professional, some of which may have no kids, or kids about to enter college themselves. They could barter for our clothing for themselves and the youn! g population. Psychographics The two psychographics target areas for the organization will be social class and lifestyle. Psychographic information divides the market into groups establish on social class, lifestyle, and personality characteristics. It is based on the surmisal that types of products and brands an individualistic purchases will reflect that persons characteristics and patterns...If you want to get a in force(p) essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay