Unit 3 Discussion Board

Sony Walkman : Product Life Cycle ManagementSony Walkman is the first innovation in portable , mobile music , and has set the stage for afterlife generations of music players . During the harvest-feast s grounding , Sony had to go past many another(prenominal) hurdles in to put the Sony Walkman into the marketplace . Sony s victory lies in its in effect(p) intersection point cal closedownar method management , wherein how the crossway is work and launched takes shapeThinking in terms of harvest aliveness cycles is one of the Sony s main(prenominal) strategies . In the traditional view , a mathematical product goes through cardinal stages 1 ) product victimization , 2 ) market introduction , 3 ) growth , 4 ) maturity and 5 ) stability or decline . How the participation manages the product s life cycle will depend on which stage it s in . end-to-end the stages , the product s market position , target hearing , and excogitation attributes can differOne very significant cipher in the success of a product is the product image , the social unravel of which changes during a product s life cycle . In the end of Sony Walkman , the product design serves as the main identifier During product culture , product design is crucial in creating a vendible product - creating a direct where there was before , or creating an advantage over similar products . Product design is more(prenominal) heavy stressed in the later stages for the Sony Walkman , as the need for speciality and segmentation increases . Towards the product s maturity , intangible features ar devoted more emphasisThe evolution of competition is an also all master(prenominal)(p) factor .

The effects of inter-brand rivalry and the emergence of rising or alter product forms has pushed Sony s management to focus on the aspects of product design - appearance , efficiency , reparability , etc . - which are also important in differentiating a mature product from inevitable competitors . Sony has reign the portable music market in more than ii decades because of the company s effective combination of product novelty , higher rove , and diversityTechnological innovation is also one of the important factors that influence Sony Walkman s product life cycle . The market for portable music players is changing , and this has resulted in smart products continuously being launched and developed . For Sony Walkman , new patterns are introduced into the market usually every six months (or excellent Introduction of new technology also necessitates that the Sony Walkman undergoes major position changes every couple of years . This move is necessary for the product to prolong its life cycle...If you want to get a vertical essay, order it on our website: BestEssayCheap.com

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